Nike: #TheShotWeDeserve

Nike: #TheShotWeDeserve March 2022. Digital Copywriting Project for IE Business School Master’s in Visual and Digital Media; ideated, produced, and designed by Noor Bekhiet, Ido Tidhar, and Chus Martin. Transmedia campaign (theoretical) created for Nike London targeted at girls aged 14-19, to help get more girls to sign up for the Nike Training Club App […]

amref salud africa transmedia campaign

amref salud africa campaign ideation September 2021-July 2022. Branding and Marketing Campaign for AMREF Salud Africa, a Spanish-based non-profit organization working to raise awareness for issues across the continent of Africa, in collaboration with IE Business School Master’s in Visual and Digital Media; designed by Noor Bekhiet alongside Daniela Gonzalez-Campo, Lucia del Caz, Ambre Tlemcani, […]

keify keda music video

keify keda music video January 2022. Personal Videography Project, ideated, styled, shot and edited by Noor Bekhiet. Music video for Keify Keda by Wegz, encompassing the “do what I want” vibe of the song, parodied in Madrid. ​ https://vimeo.com/668179322

girls trip movie poster

girls trip movie poster December 2021. Graphic Design Project for IE Business School Master’s in Visual and Digital Media; designed by Noor Bekhiet. Vector-based recreation of movie poster for Girls Trip (2017), featuring implementation in an Instagram post version and both horizontal and vertical versions of the poster.  Moodboard/Explorations vertical composition horizontal composition instagram adaptation […]

how to do things with long nails

how to do things with long nails November 2021. Videography Project for IE Business School Master’s in Visual and Digital Media, shot and edited by Noor Bekhiet. https://nooradelbekhiet.com/wp-content/uploads/2021/12/HOWTOFINALLLL.mp4

friday

friday Fall 2021. Photography Project for IE Business School Master’s in Visual and Digital Media; photographed and edited by Noor Bekhiet. Visual story portfolio following the story of my Friday, the holiest day of the week for Muslims, in my new city of Madrid.  Portfolio Treatment orar | pray | صلى orar | pray | […]

17 photos

17 photos: Comfort September 2021. Photography Project for IE Business School Master’s in Visual and Digital Media; photographed and edited by Noor Bekhiet. Photographical interpretation of 17 different photography concepts and techniques, all falling under the theme of comfort: things that have brought me comfort throughout my displacement across continents.  line shape form texture pattern […]

pretty girl rock poster

pretty girl rock poster October 2021. Graphic Design Project for IE Business School Master’s in Visual and Digital Media; designed by Noor Bekhiet. Visual interpretation of lyrics to Pretty Girl Rock by Keri Hilson, based on graphic styles of 8 different iconic Black women featured in the music video. final version draft version 1 draft […]

well, studios

well, studios: ad agency branding Fall 2021. Graphic Design Project for IE Business School Master’s in Visual and Digital Media; designed by Noor Bekhiet along with team of 7 individuals. Full ideation of agency and brand book creation, including logo creation, color selection, typography, and mockup implementation. Final Brand Book

i am not an easy man

i am not an easy man photo series November 2021. Representation and Ethics Project for IE Business School Master’s in Visual and Digital Media; ideated, styled, and photographed by Noor Bekhiet and team of 7 individuals. Visual interpretation and comparison of how our world would look if gender roles were flipped. Presentation included interactive exploration […]