March 2022. Digital Copywriting Project for IE Business School Master’s in Visual and Digital Media; ideated, produced, and designed by Noor Bekhiet, Ido Tidhar, and Chus Martin. Transmedia campaign (theoretical) created for Nike London targeted at girls aged 14-19, to help get more girls to sign up for the Nike Training Club App and become Nike members. Fully developed copy with high-fidelity mockups.