sunpop sook

Spring 2020-Fall 2021. Noor Bekhiet Gephardt Institute Civic Scholars Summer 2020 project: $5,000 grant awarded annually to 18 students to fund a civic engagement project of their design and implementation. Sun Pop Sook, a pop-up farmers market collective for immigrant and refugee artists, artisans, craftsmen, and entrepreneurs who want to sell, showcase, or perform their craft.  Creation, branding, web design, creative direction, graphic design, photography, and management by Noor Bekhiet. 

Initial Ideation/Sketches/Concept Mapping

Initial Branding Decisions/Moodboards

Final Logo Versions

Drafts of Alternate Colorways

Website Design and content creation, Instagram feed curation, marketing, and growth of over 2,000 followers in 2 months

Examples of branding work, logo design, packaging design, visual and digital marketing, merchandise design and development, done for SunPop Creatives, new product campaigns, and external collaborations