May 2026. Freelance. Cairo, Egypt/Madrid, Spain.
Brand Design Execution by Noor Adel Bekhiet, for Fanatikó, a protective-case brand for Funko and Pop Mart collectibles looking to rebrand themselves as more premium. The project spanned four visual identity directions and multiple additional logo explorations, with an interactive 3D packaging mockup built for client review.
The brief, in one line: Evolve Fanatikó’s flame-topped mascot wordmark into a genuinely premium identity — without losing the character that made it recognizable to collectors in the first place.
A four-year relationship. Enrique has been a client since 2022 — Fanatikó was Noor’s very first freelance project, making this rebrand a return engagement rather than a first-time client relationship.
The problem: The brief carried a real tension. The client wanted the brand to feel elevated — he described the existing look as missing a certain something — but the mascot inside the “O” was non-negotiable, protected brand equity, not up for reinvention. The work wasn’t “design a new logo,” it was figuring out how far restraint — palette, material cues, typography, spacing — could push a fundamentally playful, character-led mark toward premium without stripping the personality that made it recognizable.
Mascot-stacked lockup on the front, mascot + vertical wordmark down the spine. Studio styling — exploratory, not final.
a
