March 2022. Graphic Design Project for IE Business School Master’s in Visual and Digital Media; designed by Noor Bekhiet, Ido Tidhar, and Luciana Tobia. Playful modular typeface exploring and expressing the spectrum of gender identity using iconic gendered genitalia shapes to create new “living” forms for letters. Colorways corroborate on this spectrum, using area analysis to create average colors (from 2 selected) for every letter-giving each its own identity, packaged for the user using our simple program.
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